The Jaffarian family has been part of the Merrimack Valley community for generations with our grandparents starting a 'filling' station over 75 years ago in Haverhill. Years later, we are still family-owned with both 3rd and 4th generations actively involved in the day to day operations. For more about our history, click here.

We realize you have many choices when it comes to buying or leasing a vehicle and servicing your vehicle. We are committed to putting you precisely where you deserve in the process: the driver's seat. We don't expect you to come to Jaffarian because we are family-owned.  We expect you to come because you know you are going to get treated the way you deserve to be treated:  listening to your needs, being treated with respect and courtesy.  We are committed to earning your business and trust in every interaction. That is who we are. That is what we are all about.  We call this the Jaffarian Way as it is how we learned the business from our grandparents many years ago. In business for over 75 years, we are the oldest original Toyota dealership and Volvo dealership in New England. That is why we were first to put you first - you come first. 

Come experience the Jaffarian Way. From our family to yours, we look forward to serving you!

Watch the video below on Jaffarian Family Values, another reason why to choose Jaffarian: 

Jaffarian Automotive Group, Providing Service, Quality and Everything In Between to Toyota and Volvo Drivers from Haverhill

From before you even walk into our showroom to long after you drive home, all of our customers here at Jaffarian Automotive Group are customers for life. Being car-owners ourselves, it's only fitting that we'd provide our drivers with the kind of courtesy, service and respect that we would expect.

It all start with our extensive lineup of fabulous new and used Toyota, Volvo models. Whether you're looking for something for the whole family to enjoy or something to spice up your daily commute, the world is your oyster when you consider the lineup of vehicles we carry. And thanks to the car loan and Toyota, Volvo lease options that are available throughout the year, it's never been easier to get behind the wheel on your terms.

From there, the experts in our car service and maintenance department will be there to make sure that your vehicle will continue to run as smoothly as it did on Day One. Or if you're looking do some upgrades with the latest and greatest Toyota, Volvo parts on the market, you can trust the experts at Jaffarian Automotive Group cover your automotive needs.

The service never stops once you visit us here at Jaffarian Automotive Group. There's never been a better time to drop on by at our dealership here in 600 River St. Haverhill, Massachusetts, proudly serving drivers from Haverhill, Andover, Methuen, Lawrence and Salem NH. We're very much looking forward to it.

Contact Info



  • Monday 7:30AM-7:00PM
  • Tuesday 7:30AM-7:00PM
  • Wednesday 7:30AM-7:00PM
  • Thursday 7:30AM-7:00PM
  • Friday 7:30AM-6:00PM
  • Saturday 7:30AM-5:00PM
  • Sunday Closed
Why Jaffarian?



Jaffarian is hiring:
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Jaffarian is a Women-Drivers Certified Dealer. Click to read the reviews.