Gary Jaffarian literally grew up in the car business. His grandparents started the Jaffarian Service business, initially as a filling station, and expanded to sell Hudsons and then Ramblers. Gary's father, Richard Jaffarian, further grew the business by extensively researching quality vehicle manufacturers and establishing Jaffarian Volvo as the first dealership in New England. Richard then had the foresight to take a chance on a new imported car maker and established one of the first Toyota dealerships in New England in 1962, predicting that Toyota would be #1 in America in his lifetime.

Starting from the ground up, Gary learned the business at an early age working alongside his father and grandfather as he worked before and after school, starting in elementary school and through high school. He and his two brothers inherited the work ethic of his grandparents and parents with a commitment to quality service and quality products.

Gary continued working in all areas of the business while he studied at Northern Essex Community College and Merrimack College, but his real passion was with the customers and in sales.

Jaffarian Volvo Toyota remains a strong family business today with brother Mark serving as Vice President and running the collision center, and Gary's son Gavin, the fourth generation, learning all facets of the business most recently as the Volvo Service Manager.

As the third generation CEO of Jaffarian Volvo Toyota, Gary's mission is to provide the best value, service and satisfaction to their loyal customer base. This includes a steadfast commitment to the Merrimack Valley and North Shore communities. Jaffarian Volvo Toyota Scion has sponsored many organizations and programs over the years starting with Gary's grandfather. Gary Jaffarian has personally helped fund many Haverhill community needs and worked with other local business leaders to build and maintain quality athletic facilities at Haverhill High School, donate over $50,000 to local high school athletic programs throughout the Merrimack Valley to offset user fees and have top Boston athletes at the dealership for photos and autographs.

For more information on the many ways Gary Jaffarian and Jaffarian Volvo Toyota support the local community, click here.

Gary Jaffarian also personally speaks at local driving schools to reinforce the importance of driving safely, budgeting to save for one's first car and demonstrating basic maintenance tips such as checking tire pressure and checking one's oil.

Gary Jaffarian is known as a passionate business owner who wants his customers to consistently experience The Jaffarian Way of providing exceptional customer service and offering top quality vehicles and service for a fair price. A true car enthusiast, Gary still manages to find the opportunity to visit classic car shows in his limited free time.

Gary Jaffarian
President & General Manager at Jaffarian Automotive Group


Jaffarian Automotive Group

600 River Street
Directions Haverhill, MA 01832

  • Sales: (978) 2414576
  • Service: (978) 372-8551
  • Parts: (978) 372-8552