Imagine that in the future of automotive engineering, the vehicles began to be designed around you. That's exactly what Toyota had in mind when they unveiled the Concept-i during the 2017 Consumer Electronics Show in Las Vegas. The Concept-i was designed with one key focus, to re-imagine the relationship between driver and vehicle. The philosophy is referred to as "kinetic warmth", an idea that mobility technology should be inviting, warm, and enjoyable every time you step foot in the vehicle.

How does Toyota plan on delivering this feeling of kinetic warmth? The Concept-i uses an advanced artificial intelligence (AI) system to anticipate their needs and push the boundaries and complacency of what is possible. By offering each driver a personal AI relationship, you're able to learn, grow, and build a relationship with your vehicle that is more human and meaningful. And with an AI system at the helm, the goal is to enhance driving safety, both with an automated driving and manual driving option, all the while the AI system will monitor driving attention and road conditions.

While the Concept-i is, as its name suggests, only a concept, but it provides us with an interesting look at what vehicles and driving could be like in the future, and that in and of itself is an exciting prospect! While we might not see the likes of vehicles quite like the Concept-i in quite some time, if you're interested in learning more about the enhancements and innovations that Toyota is currently making, we welcome you to join us at Jaffarian Toyota today. We're conveniently located in Haverhill, MA and proudly serve the nearby areas of Andover, Methuen, Lawrence, MA and Salem, NH.